People love stories and a case study is just a story; they are the preferred communication of the unconscious mind.
Here are a few pointers for using a case study effectively:
If you have permission from a client to tell their story, you can take the case study even further. The case study is more believable if it’s in their words. If they are short on time, talk to them on the phone and transcribe your conversation. If possible, take the story one step on. For example, if you saved your client £2,000 per month, find out what they are doing with that money now. You might be able to say: ‘With the £2,000 a month we saved our client, they were able to employ a member of staff.’ Finally ask to use a photo of them and add that in to make it even more real.
As well as creating an engaging and memorable presentation, using case studies can be a powerful sales technique. Try it!
Simply Amazing Training offers professional presentation skills training courses for companies and individuals. Have a look at our Guide to our most popular training courses and presentation skills workshops or call me today for a chat to discuss; we recognise that all of our clients are different and have different needs when it comes to their in house company training courses.
Think about the speakers you admire, and you’ll notice that they share a common trait: they have all mastered how to use effective pauses. The humble pause is often overlooked, but it really shouldn’t be …
The presentation is your chance to shine. You are away from the constraints of just answering questions.
“What’s your X-Factor?”
Treat it as your opportunity to show others what makes you unique.
Recently we ran an event for the 40 members of the global sales team of a multi-national, working with them to ‘Tame their Public Speaking Monkeys’ and help them increase their confidence when presenting.