Training with Simply Amazing

Preparing For Business Presentations: Why Preparation Can Save You

We are well aware that as busy business professionals you might not often get as much time as we’d like to prepare – but there is always some time to consider the structure and content – even if it’s just in the taxi to the client’s office!

In presentation training courses we’ve run, we’ve often noticed that most people don’t give much time to the preparation required in making an effective business presentation. By that we mean one that works for both the presenter and the people listening. By preparing your content you will be saved from:

  • Confusing the audience pitching your information at the wrong level
  • Always feeling rushed like you have to get through it all
  • Alienating yourself from your audience
  1. Make sure you present the appropriate “level” of content for the audience. Generally senior management audiences at an annual update will be more interested in the big picture. Of course, that doesn’t mean they won’t ask a detailed question!
  2. If senior teams ask you a detailed question following your presentation – take this as a positive sign that they have understood the business presentation you gave and now they just want more detail to address any questions or objections in their heads.
  3. If you are presenting to a team of more detailed types (like engineers or accountants) then you’ll need to balance your content. Keep the big picture framework, but now the details are important for that audience too.
  4. If you might run short on time perhaps some pre-presentation reading or handouts might be appropriate.
  5. Where possible if it’s a key meeting then speak to some key members or influencers in advance of the business presentation. If you want to take the lead show experienced members your proposed outline and ask for feedback. Ask about style, timing, personalities etc.
  6. Consider if any of your content is controversial or might raise any objections with anyone in the audience. If so you will want to have addressed that objection BEFORE it even arises.
  7. It is much better that you address the elephant in the room (or deal with it beforehand) rather than leave it until the end at question time. Then you risk running out of time and looking like you hadn’t even considered the obvious issues!

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If you would like to learn how to master these and other business presentation skills then take a look at our presentation training courses or contact us today to talk through any questions you may have. We work with companies (and individuals) that want to see fast results and a step-change in their teams’ presentation skills. We help marketing, sales and executive teams with our award-winning approach so that they can communicate more effectively.

Dee Clayton

Posted by Dee Clayton on 22 Mar 2013

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