how to prepare for a presentation

How to prepare a presentation? Step #1 think about the audience!

Read time: 4 minutes

Executive Summary

Need to prepare a presentation? Then Get to Know Your Audience.

  • Understand who your audience is and what they want.
  • Balance your needs with the needs of the audience.
  • Adapt your presentation style to the preferences of your audience.
  • Use a mix of presentation styles to appeal to different audience members.

More…

It is essential to understand who your audience is, and all High-Performance Presentations consider the audience first and what they want. Having said that, many of the business professionals we train admit they hardly ever consider the audience during their presentation planning – at least, until they learn about why it is so important from us!

It is important to balance out your needs with the needs of the audience. If you want to communicate in a successful, persuasive manner that inspires action, then the audience should never feel that your agenda is higher than theirs! This links back to the push vs. pull concept mentioned in Chapter 1 of Dee’s book “High-Performance Presentations – Public Speaking Tips & Presentation Skills to Engage, Persuade and Inspire

As Dee says: “A sure-fire way to give a low-performance presentation is to just talk about your agenda with no regard to the audience. Avoid recycling the same presentation deck and droning on about things that aren’t relevant to the audience. The audience won’t say anything – but therein lies the danger as you continue to do it again and again. The first step is to recognise your preferred presenter personality style and then to adapt to the styles that aren’t the same as yours. The audience will take information on board in a different way to you – make sure you give the audience what they want in the manner in which they want it.

For example:

Results preference – they like to know immediate options and consequences and are most comfortable with a fast tempo.

Sociable preference – they like to interact at high speed and with variety. They become bored with details and enjoy constantly changing direction. They will enjoy interactive exercises.

Caring preference – you will need to demonstrate that you are caring, trustworthy and open. Show that you can support them in their personal needs and those of their team.

Information preference – they will be won over by orderliness, accuracy, persistence and follow-through, so ensure that you use data, facts and quotations to support your presentation. Exact numbers, facts, spelling, grammar and even punctuation are all important here.

In reality, your audience is likely to be made of a mix of these styles so pay special attention to the areas you tend to be weakest in!

In the book, there are more exercises that will help you ensure your audience preparation stage goes well before you move on to learn about using the Simply Amazing Structure (SAS). And all this is way before even touching a PowerPoint presentation or PC! Why not try our quiz to see how you currently present?

Once you have prepared for your audience and feel like you have a good understanding of how to present an effective presentation, check out our other blogs on how to maintain engagement throughout virtual and face-to-face presentations.

Why audience engagement is so important – especially in conference presentations

The #1 Worry Hosting on Zoom or Presenting on Teams? “What if the audience isn’t engaged?”

Delivering Virtual Presentations – keep audiences on track, engaged & ready to move on together

Creating Engaging virtual presentations & video calls (when they switch on, don’t switch them off!)

If you know you want to improve your presentation skills but aren’t quite sure where to start, visit our page to help you choose the best next steps for you: Choose the Right Training

Author: Dee Clayton

Dee Clayton - Simply Amazing TrainingDee Clayton, an acclaimed coach and winner of the prestigious Overall National UK NBW Award in 2022, has over 30 years of experience in communication. With over half of her career as an author, mentor, and trainer. Dee offers a distinctive blend of skills and insights. Her mission is clear: to empower high-performing individuals to excel further, while guiding their teams to unprecedented success. Connect with Dee via LinkedIn.

Posted by Dee Clayton on 13 Feb 2020

Like this blog?

Sign up to get notified about future blogs

    Other Blogs

    New Year Goal-Setting

    Read time: 4 minutes Template for effective goal-setting: Use the provided template to set specific, achievable goals for your personal life and career. Goal ...

    Read More

    Why Executive Coaching Services are Essential for Business Leaders

    If you’re a business leader looking to stay ahead of the curve and keep up with the ever-changing business world, then you already know ...

    Read More

    What a Simply Amazing birthday present – selected from 1000s as National Award OVERALL WINNER…again!

    Read time: 2 minutes 3 Amazing Facts about the Awards Simply Amazing Training has won the National Business Women’s Award for Overall Winner. On ...

    Read More
    • Netflix
    • Toyota
    • Kimberly Clark
    • Volkswagen
    • Tesco
    • Premier Foods
    • RBS Bank
    • Danone

    We use cookies to ensure that we give you the best experience on our website.