Business presentations dos and don’ts – Don’t talk AT the audience!

Business presentations dos and don’ts – Don’t talk AT the audience!

Most business presentations I see don’t have enough two-way interaction. Often the presenter seems to take the approach that their main function is to “push” information out to the audience or talk AT them.

Maybe they find this approach easier or more controllable. Perhaps they have not seen anything else or aren’t confident trying new approaches. Perhaps its a British thing…after all we wouldn’t want to look crass!

But if your objective is for the information to be absorbed, remembered and acted upon then there is plenty of research that shows that you need to make the content interactive. After all at a sales meeting I hope you wouldn’t dream of just telling the buyer about your product without stopping. Hopefully you look for their comments and buy-in as you go along. So why should it be any different just because the audience is a little larger?

So next time you think about how to prepare your business presentation do consider making it more interactive. Do encourage the audience to engage with you and do get them involved in the story or information you are sharing.

You need to what is right for the audience size and style but mini role plays, exercises or discussions are good ways to bring the points home. But don’t assume you can cover too much in the time – interaction does take longer, but less is more if you want great results.

‘Make sure you have finished speaking before your audience has finished listening’ – Dorothy Sarnoff

Other blogs to help you improve your business presentations are shown below or you can find out more about our CPD accredited business presentation training courses.

Dee Clayton

Posted by Dee Clayton on 9 Apr 2013

Like this blog?

Sign up to get notified about future blogs

By submitting this form you agree with the cookie & privacy policy, and website disclaimer.

Other Blogs

How To Improve Audience Interaction

We’ve been training professionals to communicate effectively and interact in their presentations for years; engaging others is the foundation of good communications, good marketing ...

Read More

Why a SASsy Structure is the way to go!

The manner in which any communication is structured is really important. It lays the foundations upon which everything else is built. By presenting information ...

Read More

What is Professional Development and why do it?

You might have heard the term CPD, but do you know what it means? It stands for Continuing Professional Development, which is the process ...

Read More

We use cookies to ensure that we give you the best experience on our website.