Bournemouth Beach

Importance of authenticity, transparency and sharing meaningful messages

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Executive Summary

Importance of authenticity, transparency and sharing meaningful messages

When public speaking, authenticity is vital. Here are key points to consider:

  • Be genuine: Reveal your true self, not a polished version.
  • Be honest: Share both successes and challenges.
  • Share personal stories: Connect with your audience through meaningful anecdotes.
  • Practice empathy: Understand your audience and tailor your message to resonate with them.

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I wanted to share with you a case study clip from a talk I went to recently with two Bournemouth based entrepreneurs Jimmy Cregan from Jimmy’s Iced Coffee (stocked in Ocado, Selfridges, Londis, Waitrose and Tesco) and Rupert Holloway from Conker Gin (Dorset’s first independent gin distiller who only 3 years ago was a chartered surveyor!)

Not only do I love that there’s a name check for “my” beach (Southbourne Beach, Bournemouth) but that they are talking about sharing what they are doing on a day to day basis to add to their brand story.

They promote showing authenticity, transparency and sharing meaningful messages. The talk is in online marketing context, but public speaking and business talks are similar because it’s your personal brand at work, your product/service brand or your company as a whole. When communicating especially speaking, authenticity is the way to go.

Much quoted and still true…Be yourself, no one else can do it as well as you

If you want to speak up in an authentic manner like Jimmy and Rupert, get in touch today or join our Facebook Page to be the first to hear about my new book “How To Avoid Career Limiting Presentations – Your Guide To Public Speaking In Business.”

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Author: Dee Clayton

Dee Clayton - Simply Amazing TrainingDee Clayton, an acclaimed coach and winner of the prestigious Overall National UK NBW Award in 2022, has over 30 years of experience in communication. With over half of her career as an author, mentor, and trainer. Dee offers a distinctive blend of skills and insights. Her mission is clear: to empower high-performing individuals to excel further, while guiding their teams to unprecedented success. Connect with Dee via LinkedIn.

Posted by Dee Clayton on 9 Mar 2018

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