I wanted to share with you a case study clip from a talk I went to recently with two Bournemouth based entrepreneurs Jimmy Cregan from Jimmy’s Iced Coffee (stocked in Ocado, Selfridges, Londis, Waitrose and Tesco) and Rupert Holloway from Conker Gin (Dorset’s first independent gin distiller who only 3 years ago was a chartered surveyor!)
Not only do I love that there’s a name check for “my” beach (Southbourne Beach, Bournemouth) but that they are talking about sharing what they are doing on a day to day basis to add to their brand story.
They promote showing authenticity, transparency and sharing meaningful messages. The talk is in online marketing context, but public speaking and business talks are similar because it’s your personal brand at work, your product/service brand or your company as a whole. When communicating especially speaking, authenticity is the way to go.
Much quoted and still true…Be yourself, no one else can do it as well as you
If you want to speak up in an authentic manner like Jimmy and Rupert, get in touch today or join our Facebook Page to be the first to hear about my new book “How To Avoid Career Limiting Presentations – Your Guide To Public Speaking In Business.”