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What’s Your Presenter Personality Style?

In order to give High-Performance Presentations every time, you need to base it on your personality.

There are four Presenter Personality Styles which are explored in Dee Clayton’s new book “High-Performance Presentations – Public Speaking Tips and Presentations Skills to Engage, Persuade and Inspire!”  

The book is based on our Presentation Strengths & Weaknesses Identifier, an in-depth look at your presentation style, with coaching to help you improve your performance. A short quiz will help you assess your style preferences so you are aware of both your strengths and weaknesses. It then details how you can use this information to develop a successful presentation style that to suit your personality.

Here’s a taster of the different presenter personality styles discussed in the book:

Introverted Presenter Personality Styles

Introversion, as identified by Carl Jung, is about how people prefer to “recharging their batteries”. To increase your energy levels do you prefer time for yourself (introversion preference) or being with others/groups (extroversion preference)?  

Both Caring & Information styles tend to be more suited to introverts who like to spend their energy thinking about concepts and ideas in depth.


This style uses feelings, not just facts, to persuade others. Presenters are more likely to be relaxed, informal, patient and agreeable.

Potential obstacles:

  • Speaking too quietly, especially with larger audiences or when you’re less confident in your subject matter.
  • Unconsciously looking low status due to your preference for everyone to be equal.
  • Inviting too much debate and look to others as if you lack strong opinions.

You may find it beneficial to work on your “Presenter Stance”: click here for tips on body language.


This style tends to use relevant research, information and facts. As a presenter, you’ll have done a lot of research and preparation but you may not feel entirely comfortable presenting them.

Potential obstacles:

  • Starting with detail without first presenting the bigger picture (some people may see this as a lack of strategic thinking).
  • Taking too long to get to the key points and highlighting all the risks in minute detail rather than summarising key issues.
  • Coming across as too cautious.
  • Lacking variation of expression or appearing boring/lacking in passion for the subject. Consider developing your voice tonality to bring more emotion into your talks.
  • Killing the presentation with too much information (aka “death by PowerPoint”!) You need to show data visually and simply, using a mix of line, pie and bar charts and only pull out data that your audience will value. For more tips on using visual aids well in your presentation take a look here.

Extroverted Presenter Personality Styles

Extroverts gain energy doing things and spending time with people and tend to focus less on the details. Their Presenter Personality styles are Results and Sociable.


This style is used by extroverts who like to present brief top line facts and then move onto the next thing.

Potential obstacles:

  • Not pacing the audience by moving too quickly, literally or figuratively, through the material.
  • Concentrating more on a “tell” style rather than spending time gaining genuine buy-in.
  • Assuming that silence is a buy-in and wondering why no one does what you thought they were going to do.

Top tip: Work on your planning, structure and delivery so that everyone in the audience can come along on the journey with you. This would translate into even better results, such as sales or sign-ups.


For the extrovert who loves presenting, persuading their audience with feelings, not just facts. They like presentations to be light-hearted, entertaining and fun.

Potential obstacles:

  • Being unstructured, difficult to follow and lacking clarity.
  • Sharing impractical ideas without the supporting detail.
  • Unconsciously looking low status due to your preference for informality and playing the joker.

Top tip: You may find it beneficial to live and breathe the concept that “the presentation isn’t about you, it’s about the audience”. Take particular note of the Audience Preparation section and the Simply Amazing Structure (SAS) chapters in Dee’s book.

Monkey Personality Style


Monkey isn’t really a Presenter Personality Style but we include it for people who are nervous about presenting. If presenting is part of your job, then it’s time to get over your fear now! Once you’re confident, you may even enjoy it! Get started using Dee Clayton’s other book “Taming Your Public Speaking Monkeys” to overcome that fear, or book onto a programme with us.

These styles are generalised, so not everything about the type will suit you. It is, however, a useful starting point, allowing you to tailor your approach. If you would like more help with a qualified coach, check out our presentation skills training courses.


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Body Language – Presentation Skills

Rightly or wrongly, human nature drives us to follow (and trust) high-impact or “high-status” individuals, so if you want to influence and persuade, having a good presentation posture and avoiding unconscious low-status body language is a good idea. When you stand with a strong presentation posture you feel calm and confident inside, and once this happens, the audience can’t help but sense that from you and see it in you. (The opposite is also true that if you look scared and nervous the audience will see that and feel that too).

In my book “High-Performance Presentations” I use an example of a king posture and jester (joker) posture. Look at the king’s body language in the illustration and notice how it conveys high status  – he’s standing up straight and either not moving or moving slowly, and his hands would remain mostly still.

Now compare that to the jester – he’s always moving around, hopping from one foot to another and waving his hands and arms in the air. He may be funny and the audience may well laugh, but is he conveying high status? Are people really listening to his message?

Good body language is critical to a confident calm and clear presentation. If you want to improve your presentation skills, here are a few basic exercises which will help.

Presentation posture/position

During our presentation skills one to one training we show our participants a good neutral standing posture which makes you feel confident inside and look and sound confident outside. We’ve created the How to stand when giving a presentationvideo to give you a feel for what we teach our clients and there is an exercise below so you can practise it right now. And if you want to learn these techniques in person, this and more is covered in our Level 1: One to One Presentation Skills Training Course.

Get into position

Before we look at breathing and voice projection and tips on confident facial expressions when giving a presentation let’s look at presentation posture/position and where to put your hands during a presentation.

During our presentation skills one-to-one training, we teach a good neutral standing posture which makes you feel confident inside, and look and sound confident outside. Have a look at our “How to…presentation posture/position” video to give you a feel for it, then practise this exercise below. This is just one of the techniques covered in our One to One Presentation Skills Training Course.

Exercise – How to how to stand while giving a speech

    1. Before starting your position take a few moments to relax and focus on being grounded.
    2. Place your feet hip-width apart with equal pressure on each foot. Imagine your feet have tree roots which reach down into the floor to hold you firmly and securely floor.
    3. Hold your body straight and imagine a string in the centre of your head gently pulling you upright. In yoga, this is similar to the Neutral Spine.

If you hunch over the PC for far too long each day you may want to practise this every day anyway!


What to do with your hands

Before we show you how you can use your hands when presenting, first I want to show you how to NOT use your hands when presenting! It may seem unusual but I’m always telling clients to keep their hands still by their side whilst they learn the body language basics. Why? Untrained people are very likely to use their hands incorrectly meaning they send the opposite message with their body language than that intended. If the words you are saying don’t match up to the message you are giving with your body language, at best, you look inconsistent and, at worst, untrustworthy.

Exercise – Minimise unnecessary, inconsequential hands

I suggest you practise using very minimal hand movements by filming yourself. Try this:

  1. Aim to speak easily for a minute or two without moving your hands from your side.
  2. If you notice yourself using your hands, ask yourself is that a helpful movement for the audience or a hindrance? If so, see the next exercise.
  3. If your hand movement is not useful to the audience, then stop it and keep your hands by your side.
  4. Repeat this exercise until you’re self-aware enough to subtly correct yourself as you’re speaking, without the use of the video recorder.

Exercise – Using hand movements that are correct, conscious and clear

  1. If you think your hand movement is useful, then study it and ensure you do it correctly, consciously and clearly.
  2. Once you’ve decided on a unique hand movement to represent a key message, practise the gestures until it is second nature.
  3. Next practise using it at the right place in the presentation.
  4. Once you’ve finished your hand movement, put your arms back down by your side until it is time for the next correct, conscious and clear hand movement.

How you can use your hands during a presentation

In the book High-Performance Presentations, I talk further about ensuring you keep your hands still and then when you do use hand movements you do make are correct, conscious and clear. And for now, watch this video “where to put hands during a presentation” where I show you how hands are great for counting your 3 key points on (and how to do it in a manner that avoids random flying round of offensive fingers!) You’ll also see how to represent two parties coming together using your hands and more tips.


Don’t forget to breathe!

Breathing and voice projection is vital to your presentation. Experiencing breathlessness and speaking too quickly is a common problem for anxious presenters. I want to share some useful techniques when giving a presentation that aid calm and confident performances.

The main reasons for getting out of breath when giving a presentation are:

  • Nerves or “Public Speaking Monkeys” causing extra adrenaline, resulting in shallow upper chest breathing and tension in the body
  • Poor presentation posture/position with the airway crunched up not free flowing
  • Poor breathing techniques meaning we’ve “forgotten” how to breathe properly

We all know how to breathe, but the chances are unless we are musicians, singers, athletes or completed some presentation skills training, we’ve ‘forgotten’ how to control our breath – and that’s something that makes a huge difference to our presentations.

Your breathing plays a huge role in the success of your presentation. Slow and measured breathing is characteristic of control and that’s you want. Prepared, ready and in control.

Once you’ve got it right, your breathing will be even and you’ll be able to project more effectively. You’ll also find that your breath will last longer, so no embarrassing gasping or breathlessness.

Exercise – Breathing!

  1. Stand with your back straight, shoulders back, and feet hip-width apart.
  2. Place a hand on your stomach.
  3. As you breathe in through your nose, feel your hand being pushed away as your abdomen rises.
  4. If your chest rises not your tummy you aren’t breathing correctly! Try again!
  5. Exhale slowly through your mouth and allow your stomach to return to its normal position.

Prior to going your presentation I always recommend you centre yourself with your breathing; a great little exercise to do this takes 3 deep breaths followed by one normal breath.

During your presentation, regulating your breathing is a great way to regulate your talking speed. If you start speaking too quickly, take a deep breath in through your nose and out through your mouth, then a normal breath, and continue. (If you’re wearing a microphone, do it quietly – as you don’t want to sound like Darth Vader)! You can disguise this action if you want to, by taking a moment to check your notes.

Finally, good posture and body language are critical to ensuring you stand up straight, open your windpipe and can breathe easily. You won’t suffer from shortness of breath and you’ll add to your calm composure. A good presentation posture also leads to better voice production and projection so you don’t have to shout to be heard.


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Simply Amazing Training Score a Hat Trick at SME National Business Awards 2018

Simply Amazing Training, specialist executive presentations skills coaching and management training of Bournemouth and St Albans, have been named as an award finalist in three categories in the SME National Business Awards 2018. Winners from twenty one categories will be crowned at a black tie gala dinner taking place at Wembley Stadium on Friday 7th December 2018.

Simply Amazing Training was one of only a few businesses to be announced as a finalist in three categories: Enterprising Business of the Year, Entrepreneur of the Year, Dee Clayton and Business Woman of the Year, Dee Clayton.

Photo caption: Dee Clayton (4th from left, 3rd from right)

delighted to be announced a Hat Trick Finalist.

supported by Simply Amazing Training Fans.


The SME National Awards were launched in 2016 to raise the profile of industrious, hardworking and enterprising SME’s Nationally. Business awards are a sought after accolade of achievement, a veritable endorsement of success in business which offers exceptional marketing opportunities as well as increasing credibility and standing out in the eyes of one’s peers and customers.

Dee Clayton, Founder and Director said, “It is an honour to be recognised at the SME National Business Awards and we thank all our clients who supported our application with testimonials. We also thank the judges and award sponsors for voting for us. We pride ourselves on delivering outstanding results with our Public Speaking Monkeys (trademarked) technique so it is wonderful to be acknowledged at these awards for helping hundreds of professionals over our ten years in business. We would like to extend our congratulations to all the other finalists and look forward to what is sure to be a very inspiring awards final.”

Daniela Busseni, Head of Category Development – Sweet Treats at Premier Foods commented,

”Congratulations to the team at Simply Amazing Training on the Hat-Trick at the SME National Awards! I worked alongside Dee, over 15 years ago when she worked as Marketing Manager for Jacob’s Creek wine. She had a clear plan for success and in true entrepreneurial fashion has reached that. Dee wanted to start a business and help hundreds of professionals have life-changing experiences. Dee used her Marketing skills to create the “Monkey Taming” USP and survive then thrive in a tough market. Dee has guided the business to achieve its original goal (and more) whilst adapting the strategy along the way. I use Dee’s services frequently – both 1:1 and with my team. I’ve also recommended her to others countless times and seen what fantastic results she’s had working with them too.  Best wishes for every success at Wembley!”

Simply Amazing Training offer specialist executive presentations skills coaching and management training throughout the UK and internationally.

They are famous for their Public Speaking Monkeys (trademarked) technique. The mind chatter or fear monkeys are the voices of self-doubt which cause so much anxiety.   Their innovative technique gets to the unconscious in an approachable manner by helping clients “Tame” their monkeys and become confident speakers with a 99% success rate.

For more than 10 years, Simply Amazing Training have been working with companies and individuals, at all skill levels.  They have delivered training for national and global brands including Toyota, RBS, Boston Scientific, Volkswagen, Babybel and Kimberly-Clark, to name a few, to improve the performance of their key people. Businesses know that if their employees develop then not only will they be more successful, but they will represent and promote the brand in a way which delivers better results.

For further information please visit and follow on Twitter @Dee_Clayton

SME triple finalist!

Yay! I’m delighted to say that we’ve been selected as Triple National Finalists in the SME 2018 business awards. Simply Amazing Training is a finalist in “Best Enterprising Business” and I’m personally a finalist for “Entrepreneur of the Year” and “Business Woman of the Year”. Thanks to Marion for joining the team and believing in the vision to all our clients and supporters. Our fingers and toes will remain crossed until the Gala Dinner at Wembley in December!

If you want to see more about why we feel that our award successes help our clients, or if you are thinking about entering an award and wondering if you should, then take a look at my thoughts on this here.

Good luck to all the other finalists.

The power of pausing in presentations

Think about the speakers you admire, and you’ll notice that they share a common trait: they have all mastered how to use effective pauses. The humble pause is often overlooked, but it really shouldn’t be underestimated. It serves an important purpose for you as a presenter and also for your audience. Remembering to pause ensures you come across as a calm, experienced speaker; it can help eliminate ums and ers; and it keeps your audience interested, alert and engaged.

Here are some of the ways you can use pauses to maximum effect:

Opening pause
A common public speaking problem is when the speaker launches straight into their talk. A combination of nerves and rushing to start leaves them breathless, and they spend the rest of their talk chasing their breath. This puts them and the audience on edge. It’s important to take a moment before you begin – to pause, breathe and look at your audience before getting started.

Reflection pause
Pausing after a key point will allow the audience time to reflect and process what you have said. If your audience’s first language isn’t English, you will also need to add translation time into the mix before they have a chance to digest what you have said.

Confident pause
Pauses make you look like a confident and calm speaker. They also prevent you from using filler words too much, such as ‘um’ and ‘er.’

Spacer pause
Sometimes if speakers haven’t “Tamed Their Public Speaking Monkeys” they are so intent on racing through to the end of their talk that they forget all about the poor audience. Or sometimes adrenaline speeds things up without them even realising. You have undoubtedly heard your presentation many, many times, but it’s likely to be the first time your audience has heard it. They need time to process rapid speech, so use spacer pauses to separate one thought from the next.

Dramatic pause
Don’t rush through your key points – they are important, so give them the space they need. Pausing before a key point will increase tension and add emphasis.

Sincere pause
Many speakers use questions – or tag questions – to engage with their audience. But if you ask a question then move on without a pause, it seems insincere. Think of your talk as a real conversation, and allow time for a response. Whether your audience does actually answer or not, it has to feel genuine and not like a gimmick.

We’ll leave you with the wise words of Mark Twain, who once said: “The right word may be effective, but no word was ever as effective as a rightly timed pause.” See…silence really can be golden.

What stresses you out at work (and what you can do about it)

As a leader, you might believe you should be calm and in control at all times. But the truth is, as well as being enjoyable, work can sometimes be stressful. Working with a team made up of very different personality types brings variety, but with that sometimes stress. Once you understand what it is that could make your blood pressure rise, you can learn what to do about it. Taking control and making positive steps is always a great start.

That’s where the Insights Discovery profiling four colour energy model is invaluable. By discovering whether we are Sunshine Yellow, Earth Green, Cool Blue or Fiery Red helps us to understand why we behave the way we do and our strengths and weaknesses. This allows us to communicate more effectively, strengthen team relationships and mitigate the risk of stress.

The colour of your stress relief

Here are the four colour energies, along with their individual stress triggers and actions that can be taken to minimise stress.

Sunshine Yellow
As a Sunshine Yellow, you are enthusiastic, impulsive and active. You get stressed out when your ideas aren’t listened to; when there’s a lack of flexibility in your workload; and when the working culture is too serious with no room for fun. So as a leader, what can you do about it?

  • Gather the ideas of your team and send them up the chain – there’s power in numbers
  • Hold Happy Hour once a week, where you and your team have the flexibility to work on something you really enjoy that might not be a main task.
  • Introduce Fun Fridays – dress down, tunes on and pizza delivered for team lunchEarth Green



Earth Green
Earth Greens are accommodating, reflective and reliable. The things that stress you out are enforced tight deadlines; sudden changes to priorities; and too many interruptions. As a leader, what action can you take?

  • Enlist the whole team’s help to complete it on time – you can get there together
  • Ask for reasons, so you can understand WHY changes to priorities are happening
  • Try to give the fullest details before beginning a project, which will minimise interruptions.




Cool Blue


Cool Blue
If you are Cool Blue, you are logical, concise and structured. You get stressed out by a lack of obvious structure in a team member’s work; poor quality work; and irrelevant chatter. Here are a few ideas for mitigating those risks:

  • Be fair to your team by being transparent about the structure you’re looking for in their work
  • Let go a little and trust their instincts if their output is generally good
  • Set aside ten minutes an hour for a chat with your team to minimise irrelevant chatter.





Fiery Red

Fiery Red

As a Fiery Red, you are assertive, determined and realistic. The things that stress you out are decisions taken by committee; lack of immediacy; and feeling out of control. Here are some ideas for action you can take as a leader:

  • Make sure everyone feels listened to, but be clear that the final decision will be yours
  • Have short, regular checks with your team to ensure everyone understands priorities
  • Try to let go of being in control all the time – upskill staff by giving them responsibility.

So what are you waiting for? Give these actions a try, and see if they work for you. Your team (not to mention your blood pressure) will thank you for it!

Interview Presentations

The presentation is your chance to shine. You are away from the constraints of just answering questions.

“What’s your X-Factor?”

Treat it as your opportunity to show others what makes you unique.

Always read the brief carefully before beginning – like reading an exam paper properly. Make sure you know how long you have to present and if it includes time for questions. Check any terminology and consider what equipment or props you may need. Consider what their purpose is for setting this task and what they are looking for.

Do your research. Research the organisation or department and the key positions. Research the people on the panel if possible and of course the position. Know the job description thoroughly and understand any key competencies they are looking for. Match your personal strengths to the key competencies required in the role.

Tame your “Public Speaking Monkeys”. Ensure nerves don’t get the best of you and you can represent your best self.

Read “Taming Your Public Speaking MonkeysD.Clayton on Amazon.

See things from their point of view. Consider what problems the organisation or role may face.
Demonstrate you understand and have the solutions they need, or at least the right attitude to address the challenges and start to solve problems.

What benefits do you bring to the organisation or role? What can you help them to achieve or gain that others can’t? Do you have evidence of achieving targets? Will you help the department to improve or better justify the budget?

Preparation is worth its weight in gold. Mind Mapping is a great tool for dumping all your ideas into one place visually. Look at all the information and ideas and narrow them down to three main points. Avoid the temptation of verbal diarrhoea!

Structure your presentation – how will you position your main points? Use examples whenever possible. Telling stories with a beginning middle and end is a great way to convey information that humans naturally tune into.

For each section or point, use our Simply Amazing Structure™ (SAS) summarised below.

Using SAS structure in presentations

  • WHY? A short introduction giving the audience reasons why they want to listen to what you have to say.
  • WHAT? The content: This covers the facts and information, the evidence behind the why.
  • HOW? The Usability & relevance: this section covers the answer to “how will they benefit from the information or proposal?” Perhaps you will suggest that they could investigate similar solutions.
  • WHAT IF? Future benefit: This briefly describes the difference in the future, if the audience buys into your way of seeing things. This also serves as a motivational summary.

Bananas found to cure public speaking fear

After years of study, multi-award winning Bournemouth based entrepreneur Dee Clayton has found the cure for Glossophobia or speech anxiety. No one has to feel nervous or worried about public speaking any longer! You may think it all sounds bananas and that’s because it is -because bananas are rich in potassium they can help overcome presentation anxiety.

It all started, Clayton says, in 2015 when she read on the BBC website that “We use it [potassium] to help generate an electrical charge which helps the cell function properly. It helps keep your heart rate steady, it helps trigger insulin release from the pancreas to help control blood sugars, and more importantly keeps blood pressure in check”. Shortly after she saw The Daily Mail had published an article entitled “How a banana a day can keep strokes at bay”.

Banana on gluten free toast

The time was ripe to experiment on a bunch of public speaking clients, to see if using bananas could peel back the layers of public speaking anxiety. But with more than 1,000 varieties of bananas the research took longer than expected and her timetable slipped.

Today Dee finally shares the research which shows split results. Clients in the Brown group who spread ripe bananas on gluten free toast every morning fared slightly better than those in the Yellow group who ate theirs with custard. Both groups outperformed the control group.

Dee warns “don’t eat too many though” – as the BBC website warns: “if the level of potassium in the body is too low or too high it can result in an irregular heartbeat, stomach pain, nausea and diarrhoea”… just the very symptoms public speaking anxiety brings on in the first place!

My first visit to Virgin Start Up in Bournemouth

Last week I enjoyed attending my first Virgin Start Up at THIS Workspace in Bournemouth (a very cool work area in the Echo Building). I really wanted to hear from both speakers, Bournemouth based entrepreneurs and I wasn’t disappointed.

The speakers were Jimmy Cregan from Jimmy’s Iced Coffee (stocked in Ocado, Selfridges, Londis, Waitrose and Tesco) and Rupert Holloway from Conker Gin (Dorset’s first independent gin distiller who only 3 years ago was a chartered surveyor!)

To start the evening off they both gave a slightly more formal presentation and I liked that they allowed their personalities and personal stories to shine through. (I’ve made a note to self to share my personal stories more too – what about you?)

Then they did questions and answers section and I wanted to share this clip with you. Rupert says if you’d asked me to speak on my last career I would have “sweated myself into the grave. I’d hate it…but because it’s my passion …it doesn’t faze me”. (note: If you aren’t running your own business but still need to present well get in touch, setting up your own business isn’t the only way to get comfortable speaking!)

Take as many learning’s from it as you choose and specifically I noticed:

  • It’s important to know why you are talking, what does the message mean to you
  • Believe in your message make it “totally true” to you
  • Being relaxed and comfortable with a conversational style makes the audience feel like friends

If you want to learn more about how you can be relaxed, authentic and engaging in front of an audience get in touch with us today or connect with us on Facebook to be the first to hear about my new book “How To Avoid Career Limiting Presentations – Your Guide To Public Speaking In Business.”

Importance of authenticity, transparency and sharing meaningful messages

I wanted to share with you a case study clip from a talk I went to recently with two Bournemouth based entrepreneurs Jimmy Cregan from Jimmy’s Iced Coffee (stocked in Ocado, Selfridges, Londis, Waitrose and Tesco) and Rupert Holloway from Conker Gin (Dorset’s first independent gin distiller who only 3 years ago was a chartered surveyor!)

Not only do I love that there’s a name check for “my” beach (Southbourne Beach, Bournemouth) but that they are talking about sharing what they are doing on a day to day basis to add to their brand story.

They promote showing authenticity, transparency and sharing meaningful messages. The talk is in online marketing context, but public speaking and business talks are similar because it’s your personal brand at work, your product/service brand or your company as a whole. When communicating especially speaking, authenticity is the way to go.

Much quoted and still true…Be yourself, no one else can do it as well as you

If you want to speak up in an authentic manner like Jimmy and Rupert, get in touch today or join our Facebook Page to be the first to hear about my new book “How To Avoid Career Limiting Presentations – Your Guide To Public Speaking In Business.”



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